Guerilla Marketing Tactic #3: Open your own bookshop

So, it's in Dymocks, Arial, Angus & Robertson, Berkelouw and you can get it online here, here and here but a few people have commented that they went to Borders in Bondi and couldn't find the book. Bummer I say, but what can I do? Tell you what: open a bookshop where we all know there are plenty of copies available.

So here it is, Ben's Charity Bookshop.

The idea is pretty simple. From now until May 20 you can drop in to 374 Crown Street, Surry Hills and check out a shop that sells nothing but my book, Lessons from my Left Testicle. That's right, all the walls are covered, it's in the windows, hanging from drip stands and scattered across the hospital bed that's sitting plum in the middle.

And, best yet, author's cut of every book sold from the shop goes to the Cancer Council. So it's for a good cause too.

Big thanks to Luc Remond for the photos.