Sunday, August 15, 2010

The Greens on Gruen

For any of you who were in Australia this week and watch the ABC, I had an interesting brush with fortune after creating this ad (with help from matey Eran Thomson):

Well not only did we win the little plastic trophy, it seems we created a bit of a movement when the Greens called and asked if they could use it and the ABC politely declined. This sent the blogosphere and twitter nuts and now, four days later, it has over 80,000 views on YouTube (if you add up the one on the ABC's Channel and the one on our Republic Channel).

It was also front page on, and a bunch of other news sites. As you can imagine this made for a pretty darned good week at Republic of Everyone (my agency).

So why do I tell you this? Well for those who have read the book, Republic is the company I started after finishing cancer, with the express reason of putting purpose before profit and kicking some do-good butt in the world. Glad to say we're managing to create a bit of notice and maybe even change a few votes this election.

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